YOUR WEBSITE IS COSTING YOU CLIENTS.
We build websites for pool contractors who are serious about what they charge and who they work with.
Homeowners google you before they call. What do they find?
A bad website loses the job before the conversation starts. Your online presence is your first impression — and right now it's costing you.
Your competitors show up on Google. You don't.
A beautiful site nobody finds is just an expensive brochure. The builders winning jobs in your market are winning them online first.
Every pool builder in your market looks the same online.
Same stock photos, same "free quote" button, same nothing. Your design is your edge — and right now you're not using it.
HOW WE BUILD.
STRATEGY
Discovery call to define your ideal client, set the filter parameters, and map the qualifying journey.
CONTENT
Copy and wireframe built around your work — approved by you before a single line of code is written.
BUILD
Custom site built from scratch — no templates. AI-assisted development for speed, without the generic output.
LAUNCH
Pre-launch QA, technical SEO, and full handoff. You own everything — no lock-in, no monthly dependency.
WE DON'T BUILD FUNNELS. WE BUILD FILTERS.
Traditional agencies optimise for traffic volume. We optimise for lead quality. Budget-qualifying wizards, transparent pricing signals, and technical depth that attracts serious buyers — and repels everyone else.
Budget filter built into the enquiry flow — no surprises on the call.
Technical depth and process transparency that earns trust before hello.
Sub-threshold budgets are redirected automatically. Your inbox only sees fits.
RECENT PROJECTS.
Nothing to see here.
ETA: First client
Bees are building it.
ETA: Soon
Concept redesign
This is what we'd build — shown to demonstrate capability before first client ships.
WHAT CLIENTS SAY.
TESTIMONIAL.01 · PENDING
TESTIMONIAL.02 · PENDING
TESTIMONIAL.03 · PENDING
TWO TYPES OF
POOL BUILDER.
FOR THE ESTABLISHED
BUILDER
You have $1M+ revenue and a waitlist. You don't need more leads — you need to stop wasting time on the wrong ones.
You want a site that pre-qualifies visitors, signals your calibre, and only lets serious buyers through.
Budget qualifier, waitlist sequence, full custom build — delivered once. No retainers, no lock-in.
FOR THE BUILDER
BUILDING MOMENTUM
You're 2–5 years in, under $1M, and your site isn't doing the job — it's either non-existent or embarrassing.
You need both lead generation and credibility — a site that sells your calibre while you're still building it.
Same blueprint methodology, right-sized scope. A foundation you grow into.
50% deposit to start · 50% before launch · You own everything · No retainers
HONEST ANSWERS.
You're not paying for a website. You're paying for a business asset that pre-qualifies your leads and protects your time. If one qualified $80k project comes through instead of four $20k tire-kicker consultations, the site pays for itself on the first enquiry.
That's a fair question. The first client gets the founding rate: lower investment in exchange for a case study and testimonial. You'd be getting a full-scope premium site at a fraction of the eventual price, with full transparency about exactly what I'm building and why. The blueprint methodology is already documented — you can evaluate the thinking before you commit.
6–8 weeks from contract to launch. Week 1: onboarding. Week 2: strategy and content. Weeks 3–4: design. Weeks 5–6: development. Week 7: SEO and QA. Week 8: launch and handoff. The timeline holds if content is delivered on time — the contract includes an inactivity clause to protect both parties.
No. You own the site outright — code, domain, CMS, everything. Hosting on Cloudflare Pages is free. The CMS (Sanity.io) is free at your usage level. There's no monthly retainer. If you want ongoing support later, that's a separate conversation — but it's never required.
The blueprint process exists to prevent this. You approve the wireframe and copy before a single line of code is written. The contract includes defined revision rounds at each phase. We're not guessing at what you want — we're building from an agreed specification.
LET'S SEE
IF WE'RE
A FIT.
Not a quote request. Not a sales call. A 30-minute conversation to see whether your situation is one we can genuinely improve.